Indie Makeup Brand Spotlight Week 1

By: Dr. Stephanie “Steff” Garcia

I have been waiting weeks to do this blog! Back in July I decided I wanted to spotlight indie makeup brands on my social media platforms. It’s taken me longer than I anticipated to get this initiative together, but I’m so happy to finally be here sharing with you all! 

I want to say a special THANK YOU to Ariel and Adley, the founders of Motivate The Earth, an Instagram account and YouTube channel that focuses on indie makeup brands. These young, Latina women have inspired me to buy more beauty products from independently owned beauty companies. They consistently feature new beauty brands, products, demos and reviews on their social media accounts. Check them out, links are below! 

YouTube: https://www.youtube.com/channel/UCdS9iSVrSUJbhcQ98Z7iGaw

Instagram: https://www.instagram.com/motivatetheearth/

This indie makeup blog will extend over the next two-three weeks. I should have corresponding videos posted over the next couple weeks as well. Hopefully you all will be inspired to purchase from more independently owned brands not just in beauty, but for everyday products too. Small businesses need our support now more than ever! 

Glamlite Cosmetics

Glamlite was founded by Gisselle Hernandez, a Dominican immigrant whose passion for pizza was parlayed into the creation of Glamlite Cosmetics. Glamlite Cosmetics launched with the Pizza Palette, an 18 pan eyeshadow palette that looks exactly like a pizza would. I’ve had this palette in my stash for a while and it is so much fun to work with. The packaging and quality of Glamlite is incredible! They really pay attention to all the fine details and give their customers an almost edible foodie experience through makeup. Check out more from Glamlite at the link below and also check out some of my YouTube videos featuring Glamlite Cosmetics.

https://glamlite.com/

Loca Lashes Co.

This Latina owned beauty brand out of California began with lashes; and lots of them! Today the brand has expanded their product offering to include eyeshadow palettes, liquid lipsticks, brow products, and more. About a month ago I purchased the Loca Lashes Co. Conchas Locas Palette and what a beauty it is! I have already filmed a look using this unique palette and that will be on my Youtube channel later this week.  Below are some photos I took of the Conchas Locas palette. If you would like to support this up-and-coming indie makeup brand, you can do so by shopping at the link below.

https://localashesco.com/

Killer Queens Cosmetics

Another Latina owned beauty brand, Killer Queens Cosmetics was founded by Kristen Lopez, who aspired to create a brand that focused on unique colors, formulas, and makeup that truly tells a story. This cruelty-free, vegan friendly beauty brand contains eyeshadow palettes, loose pigments, lashes, and more. I’ve had the opportunity to purchase a few items from Killer Queens Cosmetics and I must say the Neon Loose Pigment Stacks are definitely my favorite! I’ll be uploading a video to my YouTube channel very soon using some of my Killer Queen Cosmetics products, stay tuned!

https://www.killerqueenscosmetics.com/

The Perfect Red Lipstick

By: Dr. Stephanie “Steff” Garcia

A red lip can instantly up your makeup game by 1000%. It can take a neutral look to a sultry, dramatic look all in one swipe. Not all reds are created equal however. Some formulas are creamer than others, some are matte, and some just don’t last. Today, I am going to share with you five red lipsticks I absolutely enjoy wearing. 

*I want to preface this blog by stating that using a lip liner (a red one) can significantly keep your red lippie from feathering and wearing off too soon. While it is not 100% bullet proof, it does define the lip, improve wear, and overall makes it easier to “stay within the lines” when working with such a bright color.

NARS Powermatte Lip Pigment in shade Starwoman

I’ve been working off my mini size of this insanely pigmented lippie for quite sometime now. This product has some amazing staying power that will definitely get you through the work day. It is a comfortable matte formula that applies the way a liquid lipstick would. I find this to have a blue undertone that, side note, makes your teeth look whiter! This red is very complimentary to all skin tones. You can find this fantastic lip pigment at Sephora for $26.

Urban Decay Cream Lipstick in shade 69

One of my all time favorite cosmetics brands, Urban Decay, has always been a staple in my collection. Urban Decay makes one of the best cream lipstick formulas on the market. It’s comfortable, pigmented, and easy to apply. The packaging is sleek and sturdy. I have two red shades, F-Bomb and 69. F-bomb is more of a traditional red with a warm undertone. 69 is my preferred shade because it has slight pink and blue undertones. It easily takes me through my work day with minimal touch ups. I also want to mention that Urban Decay has over 90 shades of lipsticks to choose from! No matter what your skin tone is, and no matter what color you are looking for, I’m pretty sure you will find it at Urban Decay. This lipstick retails for $19 at Ulta Beauty; however, all 90 + shades are available directly from the Urban Decay website.

Huda Beauty Liquid Matte in shade Heartbreaker 

Huda Beauty is that brand you look to for full-coverage, long-lasting wear. I cannot begin to say enough great things about Huda Beauty. This brand, created by Huda Kattan, originated from her YouTube and Instagram presence. For someone like me who is on both platforms as well, supporting other content creators is a no brainer. Now let’s get into the lipstick! I’ve used the Huda Beauty Liquid Matte Lipsticks for a long time. I have four different shades that I alternate between; however, my favorite is the red shade called Heartbreaker. This is a cool toned red that lasts all day long. It stays put, won’t budge, and doesn’t feather along the edges. You can eat a meal, teach a class, or be out at the beach and this lipstick is staying with you. Pick yours up for $20 at Sephora. 

Wet n Wild Megalast Matte Lip Color in shade Stoplight Red

My ride or die drugstore makeup brand is always going to be Wet n Wild. I grew up using this brand and continue to do so at age 38. I have a TON of Wet n Wild lipsticks that I use on the daily. One of my favorites in the Megalast Matte Lip Color in the shade Stoplight Red. This formula is a comfortable matte lippie that doesn’t over dry lips and lasts for a good number of hours. I find that I don’t have to touch up this red lipstick until after lunch. This is a warm toned red, perfect for year round. At only $3 a pop, you NEED to add this to our stash ASAP! The packaging is ultra cute too!

MAC x Selena La Reina Liquid Lipstick in shade Siempre Selena (limited edition) 

Two icons teaming up again to create an amazing makeup collection. The late Tejano Music Superstar Selena Quintanilla-Perez and the OG makeup brand, M.A.C., created the Selena La Reina Collection in honor of Selena’s love for makeup and fashion. The red liquid lipstick, Siempre Selena, is stunning! Selena was known for her infectious smile that was usually accompanied by a matte red lip. M.A.C. created a beautiful, blue toned red lipstick that is sure to enhance any look you pair it with. The formula is perfect for all-day, everyday wear. Do not wait on this lipstick, it is a limited edition available right now at Macy’s for $23.

*Shop all these products by clicking on the Shop My Stash link above page.

Five Mini Eyeshadow Palettes to Add to Your Collection Now

By: Dr. Stephanie “Steff” Garcia

Great things come in small packages too! Don’t be fooled by mini size eyeshadow palettes, they definitely pack a punch! Mini palettes aren’t just cute aesthetically, they are affordable, make great gifts, and easy to throw in a bag and hit the road with. Here are five mini eyeshadow palettes to consider adding to your stash.  

Natasha Denona Mini Eyeshadow Palette, $25

These five pan mini palettes are extensions of larger palettes within the Natasha Denona lineup. I have a few of them and they couldn’t be easier to work with. The Mini Nude Palette and the Mini Tropic Palette are two of my favorites. You don’t need other shades to get a complete look. All the colors you need are included in these minis. The pigmentation is great, as is the blendability. I recommend using a concealer or an eyeshadow primer with the Mini Tropic palette to maximize color payoff. There is no mirror included with these palettes.

https://www.natashadenona.com/

Music by @markkrieger_ – Tropicál via @hellothematic

Wet n Wild Coloricon 10 Pan Eyeshadow Palette, $4.99

Beauty at a bargain! Wet n Wild has always been a staple on the drugstore beauty scene. These Coloricon palettes are all you need to create a multitude of looks. For less than $5 you get a small palette packed with 10 shades. One of my favorites is The Stop Playing it Safe palette. Next time you are at the grocery store, throw a couple of these beauties in your cart, you will NOT be disappointed! There is no mirror included with these palettes.

https://www.wetnwildbeauty.com/

Charlotte Tilbury Luxury Eyeshadow Palette, $53

If you want to add a little bougieness to your day, look no further than these Charlotte Tilbury eyeshadow quads. Perfectly curated to get that magical, all in one look; these little gems will leave you mesmerized. There are at least a dozen palettes to choose from, so no doubt you will find a color scheme that fits in best with your style. My favorite is the Desert Haze Luxury Palette of Mattes. A mirror is included in these palettes.

https://www.charlottetilbury.com/us

Juvia’s Place The Mini Palettes, $14

These mini palettes are slightly larger than the rest, however, when compared to other Juvia’s Place palettes these are significantly smaller. I have been a fan of this brand for a while now. This is an affordable, high-quality, all-inclusive makeup brand that infuses African culture into every product created. The two mini palettes I have in my collection are The Violets and The Berries. If you are looking for bold, wearable color, look no further than these mini Juvia’s Place palettes. There is no mirror included with these palettes.

https://www.juviasplace.com/

Dose of Colors 5-Pan Eyeshadow Palettes, $32

I first discovered these amazing little palettes from Boxy Charm. At first glance I wasn’t very impressed to be honest. They are all matte palettes and personally I like a bit of shimmer to my eye looks. Nevertheless, I picked up the Marvelous Mauves palette and started to apply. I felt the shades were so complimentary to my green eyes that I continued to use the palette for the rest of the week and that never happens! There are five different shades available in these palettes ranging from cool to warm toned. A mirror and brush is included in these palettes too.

https://doseofcolors.com/

*Honorable Mention: e.l.f. Bite Size Eyeshadow Quads, $3

Five Affordable Makeup Brands NOT Found at the Drugstore

By: Dr. Stephanie “Steff” Garcia

I am a firm believer that makeup doesn’t have to break the bank to make you look like a million bucks! Today, there are so many affordable makeup brands that are NOT found at the drugstore that deserve your attention. Many times these brands will offer free shipping, discount codes, samples and more to make the buying experience that much more enjoyable. I am going to share with you five of my favorite affordable makeup brands that can be found on their respected websites or in the affordable/drugstore section of Ulta Beauty. 

*This blog post will be updated throughout the week with videos and pictures featured on my Instagram and YouTube channel.


Juvia’s Place

Juvia’s Place is a black owned beauty brand that takes its cues from Africa. The brand was created to celebrate the colorful, inspirational aspects of African culture. This all-inclusive beauty brand is known for their highly pigmented eyeshadow palettes and stay-put liquid lipsticks. My recommendations are the I am Magic foundation; Serafina blush; ANY eyeshadow palette, and ANY liquid lipstick. Check out this look I created using some of the Juvia’s Place products in my stash.

Shop Juvia’s Place here: https://www.juviasplace.com/

Music by Mr. KIT – happy – https://thmatc.co/?l=7ADFCC09

BH Cosmetics

This L.A. based beauty business is the epitome of affordability meets quality. I discovered this brand about five years ago and have been a loyal fan ever since. If you enjoy working with colorful, vibrant eyeshadows, then you definitely need to check out BH Cosmetics. I also really, really love their highlighters; don’t buy them if you don’t want to slay! I also enjoy using BH Cosmetics false eyelashes. They come in a multitude of styles and lengths, all at an insanely low price. 

Shop BH Cosmetics here: https://www.bhcosmetics.com/

Morphe

Morphe has quickly garnered a cult following with their affordable makeup brushes and infamous setting spray. This brand has gone from web-based to brick and mortar stores that rival those of Sephora and Ulta. Morphe also sells other indie makeup brands not found at other retailers. I love buying Morphe products because they are affordable, functional, and well made. Some of my favorite products include: The Continuous Setting Mist; brushes M514, M501, M518, E4; and the 39A Dare to Create Palette. 

Shop Morphe here: https://www.morphe.com/

ColourPop

Another L.A. based beauty brand, ColourPop has grown significantly since its inception back in 2014. Today, ColourPop has created brands Sol Body and Fourth Ray Beauty to add to their insanely popular beauty portfolio. Known in the beauty world as a “budget friendly” brand, ColourPop never compromises on quality. Their products are crafted with love and care for all, including animals too since they are leaping bunny certified! Some of my go-to favorites from ColourPop are: the So Jaded Palette (Kathleen Lights collab); She’s Got Solstice Palette; Sol Body Glow Oil; and the Pretty Fresh Hydrating Setting Mist. 

Shop ColourPop here: https://colourpop.com/

Catrice Cosmetics 

A European founded beauty brand, Catrice Cosmetics was established in Germany in 2004. Eleven years later, Catrice Cosmetics landed in the USA, New York City to be exact. Catrice Cosmetics keeps these five principles in mind: quality makeup at low price; innovation; base product concentration; fostering a sense of community; and remaining cruelty-free. While some of you might be able to find Catrice Cosmetics at your local drugstore, most will only find them on their website and in the affordable/drugstore section of Ulta Beauty. The products I love from Catrice Cosmetics include their HD Liquid Coverage Foundation; Prime and Fine Dewy Glow Fixing Spray; and 1 Minute Face Perfector Primer. I recently placed an order for some of Catrice’s new products, and I can’t wait to share those goodies with you later in the week!

Shop Catrice Cosmetics here: https://www.catricecosmetics.com/


*All pictures are owned by Steff’s Beauty Stash.